atmuch is committed to protecting the personal privacy of all of its customers and supporters.

The data controller for data collected and processed in accordance with this Policy is atmuch Ltd. Registered company no. 11346751.

atmuch’s address is 29 Radlett Park Road, Radlett, Herts, United Kingdom, WD7 7BG

Any questions regarding this Policy or any other data protection issue related to atmuch should be submitted in writing to the above address or by email to

Why atmuch processes personal data

atmuch Ltd. collects and processes some personal data for the following specific purposes:

• to operate its website and customer services

• to receive, fulfil and deal with enquiries about customer orders

• to provide information about its products by email, text and social media

• to run occasional competitions

• to improve its services

• to keep records of its business activities

• to comply with legal obligations, including consumer protection and accounting requirements

All data processing is done in conformity with UK and EU Data Protection law in accordance with the legitimate interests of atmuch Ltd, UK legal requirements and, in the case of marketing emails and social media, the informed consent of its customers.

The data that atmuch collects

atmuch Ltd. collects as little personal data as is possible to meet the specific purposes described above.

To carry out preferencial marketing, the data that atmuch Ltd. collects includes customer names, emails and phone numbers.

In order to provide customer support, additional information such as the content of email and telephone enquiries may also be processed by atmuch Ltd.

The atmuch website also uses “cookies” which enable the further processing of personal data in limited circumstances (see further below).

Information security at atmuch

atmuch Ltd. takes all reasonable steps to ensure that personal data is held securely and in accordance with this Policy. Unfortunately, the transmission of information via the internet is not completely secure. Although atmuch Ltd. does its best to protect personal data, it cannot guarantee the security of personal data transmitted to any of its websites. Any such transmission is therefore at the data subject’s own risk.

For personal data in its possession, atmuch Ltd. implements various technical and organisational measures in order to prevent unauthorised access. Wherever possible it encrypts the data it collects, transmits and stores. Access controls within the organisation limit the number of people which have access to personal information to those that need it, in connection with their job responsibilities or contractual obligations.

atmuch’s partners and service providers

In order to provide customer services and meet its business objectives, atmuch Ltd. works with a carefully chosen group of third party service providers to perform tasks on its behalf. This includes the following service providers, who perform the following tasks.

• Google forms to collect and process data about people who sign-up to receive email updates or enter competitions

• AWS and its subsidiary Email Octopus and SES to process subscription data and send email updates

• Facebook, Twitter and Instagram to reach users of those platforms

• Webflow to host the atmuch website

• Google analytics to provide statistical information about the use of the atmuch website

• AWS to host the atmuch email server

• Zapier to process data linking business applications

atmuch Ltd. only uses the above mentioned service providers to perform the specific tasks listed above. However, these service providers may also use and retain personal data in accordance with their own policies, practices and legitimate interests.

While atmuch Ltd. takes reasonable steps to ensure that these data processors comply with this policy and EU data protection regulations, users are advised to consult the privacy policies of these companies for further information about their practices.

atmuch social media accounts and pages are managed by atmuch Ltd. staff members.

atmuch Ltd. may communicate through direct messaging over social media if it is contacted this way by its customers.

atmuch Ltd. will never sell its customer data.

atmuch Ltd. may also engage additional third-party service providers to provide services such as information technology support. These activities may involve the access to the personal data held by atmuch Ltd. In these instances atmuch Ltd. will seek to ensure as far as possible that any such data processing is carried out in accordance with this Policy. This includes conscientiously selecting service providers and only working with trusted partners.


As far as possible, the personal data that atmuch Ltd. collects is stored within the European Economic Area and therefore processed in accordance with EU data protection law. However, because atmuch Ltd. works globally, there may be occasions where personal data is processed outside of this jurisdiction, for example by staff or contractors working for atmuch Ltd. from other parts of the world. In these rare instances, atmuch Ltd. takes appropriate steps to ensure that the recipients of personal data are bound by a duty of confidentiality.

How long atmuch keeps personal data

atmuch Ltd. retains personal data only for as long as necessary in accordance with the above purposes and applicable laws. When personal data is no longer necessary for these purposes it is securely deleted.

Where order data and financial information is concerned, atmuch Ltd. may be required to retain some personal data for up to seven years in order to satisfy legal or contractual obligations, or in order to establish, exercise or defend legal claims.

For consent-based services from which the data subject can opt-out at any time such as email updates, atmuch Ltd. keeps personal data until its receives instructions to the contrary.

atmuch’s use of cookies

Like most websites, atmuch Ltd. uses “cookies” to enhance the user experience of visitors to Cookies are small files which are placed on web users’ computer devices to administer content to visitors of the website. Cookies also enable atmuch Ltd. to understand how its websites are used in order to improve its services. For more information about cookies see all about cookies.

Cookies facilitate the processing of personal data such as device IDs however, atmuch Ltd. does not collect or retain this information itself.

atmuch’s use of Google analytics enables the collection of traffic data but does not allow atmuch Ltd. to identify individual users or link web usage to other personal data.

Users of can choose whether to accept or decline cookies. also honours “do not track” requests.

The following table lists the cookies used by and the information they store.

COOKIE name COOKIE Description

CATEGORY_INFO Stores the category info on the page, that allows to display pages more quickly.

CUSTOMER An encrypted version of your customer ID

CUSTOMER_INFO An encrypted version of the customer group you belong to.

CUSTOMER_SEGMENT_IDS Stores the Customer Segment ID

EXTERNAL_NO_CACHE A flag, which indicates whether caching is disabled or not.

FRONTEND You session ID on the server.

LAST_CATEGORY The last category you visited.

LAST_PRODUCT The most recent product you have viewed.

NEWMESSAGE Indicates whether a new message has been received.

NO_CACHE Indicates whether it is allowed to use cache.

POLL The ID of any polls you have recently voted in.

POLLN Information on what polls you have voted on.

STF Information on products you have emailed to friends.

USER_ALLOWED_SAVE_COOKIE Indicates whether a customer allowed to use cookies.

VIEWED_PRODUCT_IDS The products that you have recently viewed.

Your fundamental rights

In accordance with UK and EU data protection law, persons whose data is held by atmuch Ltd. enjoy the following rights:

• to be informed as to whether atmuch Ltd. holds data about them;

• to get access to that information;

• to have inaccurate data corrected;

• to have their data deleted;

• to opt-out of particular data processing operations;

• to receive their data in a form that makes it “portable”;

• to object to data processing;

• to receive an explanation about any automated decision making and/or profiling, and to challenge those decisions where appropriate.

To make a subject access request or data protection-related complaint, contact or write to the address above. Requests can be submitted at any time. atmuch Ltd. will provide a response to any such requests in accordance with UK data protection law.

Data subjects covered by EU law may also be entitled to lodge complaints in regard to data processing or the handling of subject access requests with data protection supervisory authority in their country of residence. Relevant supervisory authority names and contact details are listed here. In the UK the relevant supervisory authority is the UK Information Commissioner’s Office.

Changes to the Policy

In the event that the Policy is changed at any time, the date and nature of the change will be clearly indicated in this document.

In the event that the change has a material impact on the handling of personal data, atmuch Ltd. will contact the data subjects to inform of the changes and where appropriate seek their consent.


Last update 18 May 2018.

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