Like most websites, atmuch Ltd. uses “cookies” to enhance the user experience of visitors to Cookies are small files which are placed on web users’ computer devices to administer content to visitors of the website. Cookies also enable atmuch Ltd. to understand how its websites are used in order to improve its services. For more information about cookies see all about cookies.

Cookies facilitate the processing of personal data such as device IDs however, atmuch Ltd. does not collect or retain this information itself.

atmuch’s use of Google analytics enables the collection of traffic data but does not allow atmuch Ltd. to identify individual users or link web usage to other personal data.

Users of can choose whether to accept or decline cookies. also honours “do not track” requests.

The following table lists the cookies used by and the information they store.

COOKIE name COOKIE Description

CATEGORY_INFO Stores the category info on the page, that allows to display pages more quickly.

CUSTOMER An encrypted version of your customer ID

CUSTOMER_INFO An encrypted version of the customer group you belong to.

CUSTOMER_SEGMENT_IDS Stores the Customer Segment ID

EXTERNAL_NO_CACHE A flag, which indicates whether caching is disabled or not.

FRONTEND You session ID on the server.

LAST_CATEGORY The last category you visited.

LAST_PRODUCT The most recent product you have viewed.

NEWMESSAGE Indicates whether a new message has been received.

NO_CACHE Indicates whether it is allowed to use cache.

POLL The ID of any polls you have recently voted in.

POLLN Information on what polls you have voted on.

STF Information on products you have emailed to friends.

USER_ALLOWED_SAVE_COOKIE Indicates whether a customer allowed to use cookies.

VIEWED_PRODUCT_IDS The products that you have recently viewed.

Your fundamental rights

In accordance with UK and EU data protection law, persons whose data is held by atmuch Ltd. enjoy the following rights:

• to be informed as to whether atmuch Ltd. holds data about them;

• to get access to that information;

• to have inaccurate data corrected;

• to have their data deleted;

• to opt-out of particular data processing operations;

• to receive their data in a form that makes it “portable”;

• to object to data processing;

• to receive an explanation about any automated decision making and/or profiling, and to challenge those decisions where appropriate.

To make a subject access request or data protection-related complaint, contact or write to the address above. Requests can be submitted at any time. atmuch Ltd. will provide a response to any such requests in accordance with UK data protection law.

Data subjects covered by EU law may also be entitled to lodge complaints in regard to data processing or the handling of subject access requests with data protection supervisory authority in their country of residence. Relevant supervisory authority names and contact details are listed here. In the UK the relevant supervisory authority is the UK Information Commissioner’s Office.

Changes to the Policy

In the event that the Policy is changed at any time, the date and nature of the change will be clearly indicated in this document.

In the event that the change has a material impact on the handling of personal data, atmuch Ltd. will contact the data subjects to inform of the changes and where appropriate seek their consent.


Last update 18 May 2018.

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